A digital magazine refers to a magazine that is published on the Internet. These are preferred by a greater proportion of readers due to their ease of access, cheaper subscription costs, and eco-friendliness compared to their printed counterparts.
The digital platform also allows an inlay of other interactive contents such as graphics, audios, videos, and hyperlinks to other websites. Customized advertisements that are displayed according to the search criteria of end-users generate more revenue and higher purchase rates. Many companies prefer these magazines for advertisements, which consequently increase the revenue of the magazine publisher.
Technavio's analysts forecast the global digital magazine publishing market to grow at a CAGR of 20.36% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global digital magazine publishing market for 2016-2020. To calculate the market size, the report considers the revenue generated from circulation and advertising of digital consumer and trade magazines in:
The Americas
Asia-Pacific (APAC)
Europe, the Middle East, and Africa (EMEA)
Technavio's report, Global Digital Magazine Publishing Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
- Bloomberg
- Forbes
- Hearst
- Meredith
- Time
Other prominent vendros
- Advance Publication
- American Media
- New York Media
- Pamela Drucker Mann
- Trusted Media Brands
- Rodale
- TEN: The Enthusiast Network
- The Newsweek Daily Beast
- Wenner Media
Market driver
- Declining popularity of print magazines
- For a full, detailed list, view our report
Market challenge
- Intense competition leading to price wars
- For a full, detailed list, view our report
Market trend
- Rapid growth in programmatic advertising
- For a full, detailed list, view our report
Key questions answered in this reports
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
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