This report and its associated database provide an in-depth
assessment of handset shipments, vendor market share, strategies and key
trends in Q3'2011, from a global as well a regional perspective. 2010
shipments of handsets globally reached an all time high of 1366.80
million units. Since then, the first three quarters of 2011 have totaled
1111.93 million units with Q3' 2011 alone accounting for 393.96 million
units and a rise of 453.34 million units expected for Q4'2011 will see
the 2011 full year shipments outstrip those of 2010.
Within this overall
rise in Q3'2011 handset shipments globally, volumes fell in North
America by -6.60% over the same period of 2010, by -10.82% in Western
Europe and by -1.49% in Central and Eastern Europe but these declines
were more than compensated for by the dramatic rises of in Asia Pacific
(+24.91%) as well as in Latin and Central America (23.28%) and in the
Middle East and Africa (45.38%) resulting in overall Q3 shipments
worldwide that grew in Q3'2011 over the same quarter in 2010.
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Within the global market,
Q3'2011 reflects the continuing changes with vendors in all regions with
several making announcements of new products, new operating systems and new
functionality in a drive to generate sales ahead of Q4 demand. There are now
active battles being fought by all vendors to capture, maintain or win back
market share. In terms of the key players and market leaders, Nokia has
achieved a global Q3'2011 market share of 27.33% of all shipments but while it
remains in poll position its share is being steadily eroded by many aggressive
competitors.
By contrast, Samsung in second place with a Q3'2011 share
of 22.95% is catching up the lead position with a performance that is 25% up on
the same time last year and is thus gradually increasing its share and slowly
eroding Nokia's lead. LG in global third place with a Q3'2011 share of 5.41%
may be somewhat behind the two leaders but has plans to continue to move up the
field and contend for the global number 2 place within the near to mid future.
ZTE has come from nowhere in 2009 to global fourth position in Q3'2011; a
dramatic achievement in a short period of time.
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Apple continues to make good inroads globally with its
iPhone series and while its Q3'2011 share of 4.38% is down on both previous
2011 quarters, it is up on the same period last year. Another recent entrant,
Huawei is also fighting aggressively and has captured a 3.64% share in Q3'2011
share with HTC just behind with 3.38% and RIM's Blackberry series attaining a
3.03% share; all increasing global market share since entry to the handset
space. Conversely Motorola Mobility, the veteran of this arena, continues to
lose market share and is now in 9th place globally with a low 2.95% Q3'2011
share, just ahead of Alcatel-TCL's 2.67%.
Table Of Content
Chapter 1 Introduction
1.1 Coverage
1.2 Executive Summary
Chapter 2 Section 1: Global Historical Regional Trends
2.1 Historical Market Size and Share by Region
2.2 Global Shipments: 2011 Quarters 1-3
Chapter 3 Section 2: Trends
by Region
3.1 Trends in Handset Shipments to Asia Pacific
3.1.1 Historical Handset Shipments in Asia Pacific
3.1.2 Handset Shipments 2011 Quarters 1-3 Asia Pacific
3.1.3 Asia Pacific Handset Shipments 2011 Quarters 1-3 compared to 2010 &
2009
3.2 Trends in Handset Shipments to North America
3.2.1 Historical Handset Shipments in North America
3.2.2 Handset Shipments 2011 Quarters 1-3
3.2.3 North America Handset Shipments 2011 Quarters 1-3 compared to 2010 &
2009
3.3 Trends in Handset Shipments to Western Europe
3.3.1 Historical Handset Shipments in Western Europe
3.3.2 Handset Shipments 2011 Quarters 1-3
3.3.3 Western Europe Handset Shipments 2011 Quarters 1-3 compared to 2010 &
2009
3.4 Trends in Handset Shipments to Latin & Central America
3.4.1 Historical Handset Shipments in Latin & Central America
3.4.2 Latin & Central America Handset Shipments 2011 Quarters 1-3
3.4.3 Latin & Central America Handset Shipments 2011 Quarters 1-3 compared
with 2010 & 2009
3.5 Trends in Handset Shipments to Central & Eastern Europe
3.5.1 Historical Handset Shipments in Central & Eastern Europe
3.5.2 Central & Eastern Europe Handset Shipments 2011 Quarters 1-3
3.5.3 Central & Eastern Europe Handset Shipments 2011 Quarters 1-3 compared
with 2010 & 2009
3.6 Trends in Handset Shipments to Middle East & Africa
3.6.1 Historical Handset Shipments in Middle East & Africa
3.6.2 Middle East & Africa Handset Shipments 2011 Quarters
3.6.3 Middle East & Africa Handset Shipments 2011 Quarters 1-3 compared
with 2010 & 2009
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Chapter 4 Section 3: Global
Trends by Vendor
4.1 Historical Global Trends by Vendor
4.1.1 Historical Global Handset Shipment Vendors by volume
4.1.2 Historical Global Handset Shipment Vendors Market Share
4.2 Global 2011 Quarter 3 Vendors¢ Shipments
4.2.1 Global 2011 Quarter 3 Handset Shipment: Vendors Market Share
4.2.2 Global 2011 Quarter 3 Handset Shipments: Vendors¢ Volumes by Region
Global 2011 Quarter 3 Handset Shipments: Vendors Market Volume by Region -
Million of units
4.2.3 Global 2011 Quarter 3 Handset Shipments: Vendors Market Share by Region
Global 2011 Quarter 3 Handset Shipments: Vendors Market Share by Region
4.2.4 Vendor Strategies
4.2.4.1 Nokia
4.2.4.2 Samsung
4.2.4.3 LG
4.2.4.4 ZTE
4.2.4.5 Apple
4.2.4.6 Huawei
4.2.4.7 HTC
4.2.4.8 RIM
4.2.4.9 Motorola Mobility (Google Asset)
4.2.4.10 Alcatel-TCL
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